Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy, you may ask why? Because referrals are likelier to convert into more clients than leads generated through other marketing methods. In fact, there’s no more reliable way to grow any business than through sourcing referrals — but only if it’s done in a systematic, smart way.
There are two types of referrals and your marketing strategy should target both:
Experience referrals are a direct result of working with your business. A previous client is a prime example of an experience-based referral.
Reputation referrals come from people that have heard of your business. Someone who has previously seen your advertisement or engaged with your content online is an example of a reputation-based referral.
Here are seven marketing strategies to help generate more referrals for professional service providers.