An Internet affiliate is a company, organization, or individual that markets another company’s products through their website. In exchange for marketing their products, companies pay affiliates a commission for each sale they generate.
If you’ve ever come out with a new product or service, you know how tough it can be to get the word out. You could be offering the best new product or service in the world, but if you don’t promote it properly, you may end up losing money down the line. Here are some creative ways to promote a new service or product for your small business.
The cost per lead metric measures how cost-effective your marketing campaigns are when it comes to generating new leads for your sales team. A lead is an individual that has expressed interest in your product or service by completing a goal. This metric is closely related to other key business metrics such as the cost to acquire new customers. The purpose of this metric is to provide your marketing team with a tangible dollar figure so they understand how much money is appropriate to spend on acquiring new leads.
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
So what is Inbound Marketing?